Search Engine Optimization (SEO) is very helpful in retrieving the best & most suitable results for users. After the internet, search engines become the first place humans turn to when they want answers. Artificial Intelligence (AI) is the next massive technology wave after the internet.
In recent times, people have started using AI Large Language Models (LLMs) to search for their queries. LLMs like ChatGPT are taking a decent percentage of the search volume from search engines. AI has become an integral part of the search process. Instead of traditional SEO, businesses have to adapt to the latest SEO trends, including AI-driven search, evolving user behaviors, social media impacts, and video SEO.
Why LLM is gaining traction in Search Volume?
Large Language Models (LLM) like ChatGPT, Perplexity, etc., are gaining traction as a search platform for the following reasons.
Personalised Answers:
LLMs give results based on the user search query. Users are able to provide conditions to LLMs along with the search query. LLMs combine both the search query and condition and provide a unique reply to the end users.
Answers to Actions:
LLMs can turn the response of a search query into a document format. Some LLMs offer to create media sources like images or video based on the retrieved search result in their paid versions.
Simplified Answer:
LLMs give a single response by summarizing 100+ articles relevant to the user search query. Nowadays, search engine giants like Google display LLM-generated responses to the search query inthe top of the SERPs.
Interactive Nature:
LLMs are interactive in Nature. You can give the search query like you are talking with a friend. Even if the search term is complex, the LLM asks for clarification before giving you the answer. Once the answer is provided for a search query, it will ask if the user wants an answer from a different perspective. This interactive nature is a key factor in why LLMs gained such huge traction in a very short period.
5 key SEO steps in 2025 for Future Ready
If you concentrate only on traditional SEO factors like keywords, backlinks will not help. If you are strong-footed in the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) fundamentals, NO technology or algorithm update can downgrade your website’s SEO.
We have listed 5 key SEO strategies you can implement in your website that could boost your E-E-A-T value proposition and bring more visibility to your website.
Engage User Generated Content Creation
People always love to hear the opinions and feedback of other people. Businesses that have thrived had a strong word of mouth recommendation from their users to others. In the era of AI-generated content flowing on the internet, user-generated content (UGC) adds more value and human touch to your brands. Improving UGC is one of the key SEO trends in 2025. You can increase the user-generated generated in the following ways.
- Build Strong Social Media Presence – Encourage your customers to engage with your social media profile by offering them exclusive offers and privileges.
- Build Community in your Website – Create a community forum in your website and provide a platform for your customers to discuss your products and services.
- Have Ratings & Review Section – It is very good for a website to have a section to display client reviews, ratings & testimonials. These could bring trust to the new customers and trustworthiness in SEO aspect.
Deploy AI-powered SEO Tools
We all know AI has normalised as a tool we use every day. Marketers who use AI-powered SEO tools on their website are witnessing better results. You can use AI tools to do keyword research, analyse market trends, competitor analysis, create content, and much more. With AI doing all the low and median-level tasks, marketers can work on strategy planning and high-performance implementation.
Market-leading SEO tools like Semrush, RankMath SEO introduced AI into their existing system and made them these platforms combine the foundational aspects of SEO with the robust nature of AI under a single platform.
- SemRush
- AI helps to analyse how LLMs feature your brand or website
- Track competitor’s AI visibility
- Provide AI tips to improve your marketing strategy
- RankMath SEO – Content AI
- Able to generate SEO articles in a single click
- Able to perform keyword research, new topic ideas, and post outline in less than 5minutes
- Has the ability to tailor personalised content for your target audience.
With these tools, as a business owner or publisher, you can focus on building your website to stand unique in this world of mass AI-generated content.
Enrich your site with Rich Media Resources
The surge of consumption of video has been growing faster than ever. People are spending an average of 18 hours per week watching video online. On average, media platforms like YouTube, Instagram, and TikTok are being used nearly 2.5 hours per day by each individual. As a business, you should be strongly available on these platforms where your next customer is watching a video exactly similar to your product or service.
You can use the following ways to position yourself on these video platforms:
- Create Short-form videos: Compose a script for video in less than a minute. Smart mobile users have moved from long-form video consumption to short videos. Compartmentalize the entire product or service into key components and plan video for each component.
- Create video exclusively for smartphone: Nearly 75% of video watching takes place on mobile devices. YouTube shorts, Instagram Reels, and TikTok videos are the major hosting platforms for these short videos.
- Deploy Video SEO Tools: Stepping into the video platforms requires manpower, including a camera team, editing team, and an expert in the SEO metrics of these platforms. Video SEO tools like vidIQ come in handy with amazing features.
- vidIQ Video SEO Tool:
- Helps to discover trending topics and keywords related to your niche.
- Able to generate engaging video content with AI-powered tools.
- Helps to create stunning thumbnail images to attract views. Helps to optimize your video based on YouTube SEO
- Able to optimize your existing videos for better visibility
- vidIQ Video SEO Tool:
Improve User Experience
User experience in SEO is indirectly proportional to bounce rate in the SEO metrics.
- High Bounce Rate = Less User Preference/Experience
- Low Bounce Rate = High User Preference/Experience
User experience is very crucial as search engines always prefer websites with a low bounce rate. Search engines with the help of AI tools took a deep dive to find out how users are interacting with websites. It has become fundamental for website owners to match the following conditions.
- Mobile Friendly – More than 70% users access the internet via mobile devices. A website should be fully functional and compatible with all smart devices regardless of screen size.
- Easy Navigation – Users today are accustomed to a quick commerce world. They are not interested in navigating multiple pages today. They want everything to be simple and a problem to be solved with a click of a button. It is important to have a simplified workflow on a website.
- Use light-weight components – Large contents take more time to load your web page. It is important to use less weighted components for faster loading of web pages.
- Include Social Sharing Options – Enable social sharing options in your web page and allow users to share your web content in their social media platforms. Highly engaging content will leave a positive impact on the website.
- Increase Conversations – Be a go to platform for your customers to discuss about your industry, products and services. An increased engagement impacts in positive user experience score in SERP.
Provide In-depth Solutions
In the era of AI, the importance of driving traffic to a website is more crucial than ever. AI systems provide brief and almost the same content to the user search query. There is a high chance AI systems do not provide all key details to the users.
As a website owner, you should armour your website with content providing solutions to complex problems in your industry. We have devised a plan for you to include high-quality content in your website.
- Pick up a Niche in your industry.
- Find out the most common problems customers face in your industry.
- Provide solution steps users can adapt to overcome the problem.
- Focus on providing more value to users apart from selling.
- Invite industry leaders as a guest blogger and post their view on your website.
What will be the Future of SEO?
Because of revolutionised AI development, Many started to think “SEO will be dead soon”. But is that true? The answer is hard “No”. SEO is an integral part of website growth and functioning. The most diplomatic approach for SEO is AI-driven transformation of itself. The user experience will be the main factor in driving traffic into sites. Consumption of videos has increased tremendously in the past 5 years.
For a business to reach potential customers, it is most important for them to publish their content in all text, podcast & video formats on social media platforms. Publishers and bloggers should focus on selling high-value digital products instead of relying only on ad revenue and affiliate commissions. Bookmark us for more insightful articles!
Kowsic Kasiviswanaathan is a tech enthusiast and is passionate in transforming businesses digitally to the next level. He is an avid learner, passion motivated and is a highly social person. Outside of tech, he brings thoughtful insights into communication, personal development, and real-world problem-solving.
